tag:blogger.com,1999:blog-46658947009002513852024-02-07T01:21:14.560-08:00All TechnologyJosé-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-4665894700900251385.post-74806456523679870632011-11-15T07:56:00.001-08:002011-11-15T08:43:02.932-08:00Nuevos formatos publicitarios online?<div class="separator" style="clear: both; text-align: center;">
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Hoy, mientras leía noticias, me he cruzado con una que hablaba de un formato nuevo de publicidad denominado "Filmstrip", impulsado por Microsoft y aprobado por la IAB. Acudiendo a la web de la IAB (www.iab.net) he encontrado una serie de nuevos formatos publicitarios que, según ellos, van a marcar el futuro de la publicidad online en los próximos años. Sus nombres: Billboard, Filmstrip, Portrait, Pushdown, Sidekick y Slider.</div>
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Podéis verlos todos (con videos demostrativos) en: <a href="http://www.iab.net/iab_products_and_industry_services/508676/508767/ad_unit/risingstars">http://www.iab.net/iab_products_and_industry_services/508676/508767/ad_unit/risingstars</a></div>
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Quiero centrarme primero en Filmstrip. Las características técnicas son básicamente: 300x3000. Si, leéis bien, un rectángulo de 300 puntos de ancho (como los que veis en cualquier web hoy en día) y 3000 puntos de largo (es decir, que si ponéis 3 pantallas una encima de otra el anuncio os ocuparía del extremo superior de la primera pantalla al inferior de la última).</div>
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El primer problema que veo es que, con un solo anuncio, has ocupado el 100% de tu columna derecha (o izquierda) de la página. Esto supone que ese anuncio debe ser capaz de generar los mismos ingresos que los distintos "robapáginas" que normalmente irían ahi colocados. Además, no te permite poner ningún otro contenido ahi (salvo que tengas una página kilométrica y debajo del Filmstrip añadieras más contenido, algo poco recomendable desde un punto de vista de diseño y usabilidad).</div>
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Quizás el formato merezca la pena y las pruebas que han hecho demuestren que es rentable, con lo que el párrafo anterior no tendría razón de ser (no tengo datos de uso reales) pero existe un tema de fondo que creo que es importante tratar.<br />
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Llevo ya unos cuantos años en el mundo de la publicidad online y creo que soy de las pocas personas en España que ha diseñado un ad-server. Esto conlleva muchas reuniones, conversaciones y debates con el equipo técnico sobre cómo soportar la publicidad actual y cómo estar preparado para futuros formatos. Llegó un momento en el que disponíamos de un sistema que permitía cualquier formato o conjunto de formatos en cualquier sistema online (web, video, audio) y de forma inteligente era capaz de combinarlos y mejorar resultados de la publicidad. Gracias a unir tecnología con conocimiento creativo y del mercado de publicidad online, fuimos capaces de no limitar al usuario (el anunciante) si no darle la herramienta para que diera rienda suelta a su imaginación.</div>
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¿Por qué digo esto? Pues porque al final estamos en un mundo (el mundo online) en el que se unen la tecnología y la creatividad. Y por desgracia la tecnología limita en muchos casos la creatividad de forma alarmante. En un momento en el cual la publicidad necesita de una gran capacidad de adaptación, innovación y respuesta, lo que tenemos son una serie de formatos que dan bastante poca libertad a los anunciantes.</div>
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Un formato de 300x3000 es eso, un formato más, ni más ni menos. Le da mayor espacio de trabajo al anunciante, pero por qué 3000? No es demasiado? Por que no 1500? O, mejor aún, por qué no trabajamos y pensamos un poco "out of the box"? Por que no hacemos que el contenido se adapte a la publicidad? En un momento en el que los modelos de negocio de los medios online están en entredicho, la generación de ingresos es baja y se buscan alternativas... por qué no darle más poder a los anunciantes y a los creativos?</div>
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No se si estos formatos que la IAB está presentando y estandarizando tendrán éxito, alguno es probable que si (el Billboard en Youtube tendra millones y millones de impactos, evidentemente) pero creo que ese no es el camino. Innovar no es convertir 300x300 en 300x3000... innovar es otra cosa... lo triste es que es difícil unir creatividad y conocimiento tecnológico, poca gente tiene esa capacidad y know-how.</div>
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<br /></div>José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-72630506124050179352011-10-27T04:18:00.000-07:002011-10-27T04:18:27.195-07:00The Cloud (come back to earth and reality)<div class="separator" style="clear: both; text-align: center;">
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Everyone's talking about <i>The Cloud</i>, the hype around it is incredible. It is the new frontier, the new <i>killer-app.</i> If you are not "in The Cloud", you are nowhere.<br />
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The Cloud concept is quite old. The general idea is that your computer, laptop, tablet delegates some of its functionality on external servers housed somewhere by someone that is giving you a service. Hotmail and Gmail could be considered a cloud email services. You don't have an email server at home, you don't have (or at least don't need) an email client in your PC. Your emails aren't even stored in your PC, all is hosted and handled by Microsoft's or Google's servers and you only need a web explorer to access it.<br />
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So why all the hype about it?<br />
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We all have seen this image at work. Someday (it always happens sooner or later) internet connection is lost. For several hours you can't get email and you can't surf the web!!! Your life turns miserable. Without email it is obvious that your boss can't expect you to work or do anything useful!! Some people even run through the office crying about apocalypse... the IT Director is crouching in a corner with his right hand on his ear (Rainman-style) mumbling something about its not his fault... hell is loose.<br />
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I may be exaggerating but the truth is that without email it seems people can work any longer (and the IT guys get a couple of shouts). Now just imagine that <b>ALL</b> your systems were "cloud" based. No access to the company's accounting. No access to Word/Excel/Powerpoint cloud-based apps. This time it would really mean that there is nothing to do.<br />
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The concept behind cloud computing is nice, the idea is great but there is still a long way to go to get to the place where it will be an acceptable solution for our needs. I use Dropbox and now I also use iCloud as cloud-storage services. I find the iPhone's new automatic backup service quite useful. I've been reading about the new services of cloud-synchronization that iOS5 is giving to game developers (I guess that to any iOS & Mac developer but it seems that game developers will be the first ones to take advantage of it) and I find it a good use of <i>the cloud</i>. But still it all seems more a file hosting service than a real cloud-computing service.<br />
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The first thing I've seen that made me think "wow, this is a good way to use cloud computing" is Silk, the new Amazon Browser for Kindle Fire. What Amazon does is handle all navigation in their servers, the dozens of connections that a web client makes to different web servers when trying to "paint" a page on screen (you get the web frame and text content from one place, ads from a different or several different ones, cookie counters from another, google analytics, Facebook "I like" and followers icons... etc, etc.). So Amazon pre-processes all of that and simplifies the connection with the client so that all complexity resides in the Amazon servers and little processing is left for the client. I havent tried yet it (Kindle Fire not available yet) but the idea sounds great.<br />
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I'm sure there are many other good solutions for the Cloud out there... but the same way Virtualization was a great idea but it took Vmware & others years to have a solution that IT departments would adopt for their systems, Cloud computing still needs some time to mature. I don't doubt it is the future, but not the present (yet).José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-74916505848297739682011-10-05T00:37:00.000-07:002011-10-05T00:37:09.981-07:00Why will iPhone 4S be a success?I tend to be critical and try to look at things from different viewpoints. It's always good to think "out of the box" and not get influenced by what you are reading in the news, in websites or listening on TV. That is the reason why while there are many people feeling let down by yesterday's Apple presentation, I think they have made a good move.<br />
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The last thing I saw yesterday before having dinner and being "disconnected" from the world was that Apple's stock was down 3,3% in NASDAQ. Articles had started to appear here and there talking about the disappointment of fans. However, my image of the day was this one (we'll get back to it later):<br />
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<tr><td class="tr-caption" style="text-align: center;">(with 2 year contracts)</td></tr>
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Lets make a quick revision of the main features of the new iPhone:<br />
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<b>Feature 1: A5 Processor</b><br />
The iPhone 4S features a A5 dual-core 1GHz processor designed by Apple. The same processor you can find in the iPad 2. According to Apple it will be twice as fast as the current iPhone 4 and seven times faster when gaming. However, this won't affect battery as it, in theory, will be able to provide 8hours of talk time over 3G.<br />
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<b>Feature 2: Antennas + Connectivity</b><br />
After all the problems the antenna gave in the iPhone 4, the famous "Antennagate", Apple has revised the antenna setup in the iPhone 4S. It now switches between two antennas, to transmit and receive, and this gives better call quality and faster data, reaching 5.8 and 14.4 mbps upload and download. It's not LTE but sounds pretty good.<br />
The iPhone is now also a "world phone", unifying CDMA and GSM in a single device, allowing you to travel anywhere with the same handset.<br />
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<b>Feature 3: Camera (8mp + HD)</b><br />
The camera system has been revised, introducing a state-of-the-art 8 megapixel camera for phones, higher sharpness, better color accuracy, better illumination and faster, much faster to setup and take pictures.<br />
This same camera is also capable of 1080p HD video recording with video image stabilization and temporal noise reduction. Quite a nice camera.<br />
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<b>Feature 4: iOS5</b><br />
Of course, iPhone 4S will run iOS5, the new operating system by Apple. It's not something new and it's not groundbreaking, but will add some nice features like a RSS reader in Safari, being PC Free, iMessage (similar to BB Messenger), improvements to Mail, etc...<br />
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<b>Feature 5: Siri</b><br />
But the most innovative feature the iPhone 4S adds is Siri. Siri is your voice assistant. It is designed to give information and follow commands. You can check the weather, ask for a contact address, get directions... all buy just asking Siri. It has a female voice (that can't be changed) and will launch in English, French and German, with more languages to follow. We will have to see how well it responds and how it evolves, but it sounds as a good addition.<br />
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Seen as a whole it is a good upgrade for the iPhone, but its not the iPhone 5 many people were expecting, and that is why we had all the disappointment floating around yesterday.<br />
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<b><u>Killer-feature: Pricing</u></b><br />
But lets get back to the pricing. The features we have been talking about may not be impressive, it may put the iPhone on-par or slightly ahead of several other high-end devices in the market, but the most important move Apple made yesterday was setting up very competitive prices.<br />
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You don't need a low-end and a high-end device when you have iPhone 3GS, 4 and 4S in stock, what you need is to set the prices straight. the iPhone 4 is still one of the best handsets in the market and the iPhone 3GS also beats most smartphones. With the pricing Apple is setting there is no reason for many people to get onto the iPhone train as the main barrier before, the price, has disappeared.<br />
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Why get a low-end nokia or LG or whatever when you can have an iPhone 3GS for free? It is a powerful phone with a nice hardware and gives you access to the whole AppStore. You may not be able to record videos in HD, but you would definitely have a better handset than 90% of those available in your carrier.<br />
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Amazon presented the Kindle Fire ten days ago. It isn't the best piece of hardware of the market but the pricing is competitive and the experience it delivers is better than any other tablet (leaving aside iPad). They are getting 50.000 pre-orders per day and it seems they have crushed all android-tablet competitors.<br />
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Apple seems to be attacking now a segment of the market it hadn't bother with before: mid and low end. They are the leaders in high-end smartphones even though, as a whole, Android seems to be passing them, but now they are putting their phones in the hands of kids, teenagers and more price-concerned users. In a single item you have a gaming platform with thousands of games (some free, many cheap), an iPod and a mobile phone.... what else do you need?<br />
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<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-63767967785324422422011-09-28T11:06:00.000-07:002011-09-28T11:06:37.979-07:00Amazon's Kindle Fire<div class="separator" style="clear: both; text-align: center;">
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Techcrunch put it plain simple: <a href="http://techcrunch.com/2011/09/28/i-want-this-tablet/">Amazon Just Won the Android Tablet Wars With Kindle Fire</a></div>
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The first thing that came to my mind when asked about the new Amazon tablet was: cheap. Its bloody cheap. I haven't compared it spec by spec with other tablets (we'll get hundreds of those reviews in a couple of days all around the web) but we have reached a point where hardware is a commodity, the key features are not in the hardware spec of these kind of devices (as Apple knows very well).</div>
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Amazon is offering us a new experience. Its not a product, its an<b> experience</b>. Of all my MBA professors and lessons, the ones I always liked the most were the Marketing ones by Fernando Botella, and he always underlined the importance of experience vs product. Apple is the leader in this, and Amazon follows closely behind.</div>
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What are you getting with the Kindle Fire? We are getting an experience, something that works perfectly out of the box with the whole environment to make the best of it in a matter of minutes, be it video, music or books/comics/magazines. We get:</div>
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<li>Access to the kindle bookstore (millions of books)</li>
<li>Access to hundreds of full color magazines</li>
<li>Access to 100.000 movies & TV shows</li>
<li>Access to the Amazon App store, full of Android Apps & games</li>
<li>Access to 17 million songs</li>
<li>Free cloud storage</li>
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<b>Beautifully simple and easy to use (thats what they say)</b></div>
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You may say that with this or that android tablet you have access to an App store and books and whatever... but in the end, what you really want is something your 3year old kid can use because it's as simple as 1-2-3 and that gives you all in a single package. And for only $199!</div>
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<b><span class="Apple-style-span" style="font-size: large;">The iPad Killer?</span></b></div>
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Is it the iPad-killer? No, of course not. And I don't think Amazon has designed the strategy around it to fight the iPad. Amazon is, at the moment, in a different war, the war that Techcrunch says they've won today.</div>
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Today the war was about Android tablets, and Amazon has simply cleared the way to attempt the assault on the iPad. Today Amazon has stated its intentions to Apple: "Hey Mr. Apple, I'm here, I have a good product with all the power of my online store, cloud, services, etc... I've crushed the other Androids with a single blow and now I'll come for you". </div>
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The rumor is that early 2012 there will be a new Kindle Fire with a bigger, ten inch, screen and prepared for the fight with the iPad. According to this rumor the current Kindle Fire will only be a first step that will get the wheel spinning around, getting speed for the "real" launch. Seems a reasonable strategy and I hope it is true because it will be good for all of us. Competition always is.</div>
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<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-6032188533143320332011-09-23T02:56:00.000-07:002011-09-23T02:56:16.345-07:00Telefónica Digital - A pity (for Spain)A couple of weeks ago we got the news that César Alierta (Telefónica's Chairman) had decided to restructure the company (Article in <a href="http://www.elpais.com/articulo/economia/Alierta/revoluciona/estructura/Telefonica/Latinoamerica/Internet/motores/crecimiento/elpepueco/20110905elpepueco_11/Tes">El País</a> in Spanish). Telefónica became structured in 4 main divisions: Latam & Europe, General Resources & Digital.<br />
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Yesterday the news where that Telefónica had made public the names of the second layer of managment, the people below the heads of the four divisions. (<a href="http://www.eleconomista.es/empresas-finanzas/noticias/3395722/09/11/Telefonica-desvela-los-nombres-de-su-segundo-escalon-organizativo.html">El Economista</a> in Spanish). I was quite happy to see an old school friend there, and also to see a spaniard as head of Product Development and Innovation under Mr. Key.<br />
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I haven't seen any reactions yet to yesterday's news. Two weeks ago the first thing I read in twitter was a Spanish ex-minister asking if we should be worried about Telefónica moving its HQ out of Spain. Typical comment by someone that just wants to put the public opinion against Telefónica and Alierta. It is true that there is always that risk, but for the time being I don't think it is realistic to consider it.<br />
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However, something dramatic for Spain happened. Almost as important in the long term as having the HQ of Telefónica moved out of Madrid: the new Digital division, that is in charge of all digital services, Internet and innovation (that is, everything that gives money to the company apart from voice, basically) will be headquartered in London and under Matthew Key.<br />
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<b>What does this mean? </b>It means that all new revenue streams will come from UK. All innovation, all new ideas will controlled by UK. All decisions regarding R&D will come from UK. Many projects will still be deveoped in Spain and other countries... but the weight of that division is in UK.<br />
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<b>Why would Alierta do that?</b> He had no need to do it, he wasn't forced to. If he has made that decision it is because he believes its the best for the company. There are rumors of the reasons but I won't get into them... but the fact is that he has done it and Digital is now in UK.<br />
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We must not forget that, unfortunately for them, carriers are currently followers in innovation, not leaders. Their fight (at least in Spain) is to offer more bandwidth or better prices. However, all service and product innovation has been taken out of their hands by the Apples, Googles, Facebooks, Samsungs, RIMs... etc. <br />
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I think carriers are making repeated mistakes. They are launching projects that lead nowhere because either they haven't been thought thoroughly or because they are born without leadership in mind.<br />
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If you are Telefónica and you decide to launch an ebook, its not to put another piece of hardware in an already competitive market... its to offer a whole package of services and a radically different experience to your clients. You are Telefónica, you can do it... you have the cash, you have the people and you have the position in the market needed to align all players in order to offer a successful service. If you launch an ebook its because you want to compete with Amazon, not to make a press release and forget about it. That would mean you've thrown down the drain several million euros during the project and, honestly, you shouldn't want that. If you do it, why don't you do it well? (May seem stupid to quote a green fiction character but.. "Do or do not, there is no try".)<br />
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If you are Telefónica you have the research and should have the insights to decide not to launch a project like Keteke and throw down the drain over 10 million euros. Seriously, who didn't see that coming when the project was launched? And in order correct the error you decide to buy another social network for 70 million euros? I think that was another mistake... not for Tuenti, which is a great company and seems to be doing well, but for strategic reasons I may talk about some other time.<br />
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If to the above (and some other things) you add that Mr. Key must have done a couple of things correctly... the result is that he has received all digital businesses. It's a prize and Alierta seems to have realised that you need a way of thinking, a way of doing things that here in Spain, unfortunately, it isn't possible yet. Maybe it's a saxon, a british or an english mentality. Maybe it's still the heirloom of the many years Telefónica was a state-owned company.... but something doesn't work.<br />
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A few days ago I was saying (<a href="http://jln-techblues.blogspot.com/2011/09/telefonicas-cdn-good-or-bad-move.html">check post</a>) that Managers and Directors don't seem to understand the Market and their role in it... sometimes it seems that they are running (because they are, they don't stop doing things, there are many people working really hard) but they do so like headless chickens. In a company such as Telefónica, if they really want to compete with Google, Facebook, Yahoo, etc. they need to wake up. They need to speed up processes to the limit, they need to stop thinking about present revenue streams and how to keep them at current levels and start thinking about what is needed for the future, independently of the current situation.<br />
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SMS are dead, revenues will go down and in a few years will disappear. Forget them, full point. Have a small team working on them to manage and try to keep the service alive as long as possible but put all your efforts on developing new revenue streams that will compensate for the loss... without legacies, without barriers, total innovation. Be quicker than Whatsapp, Viber, Skype... See where alliances with other carriers are possible and needed to compete with Apple or Google... because the greatest danger for a carrier today isn't other carriers... its Apple & Google.<br />
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<a href="http://cdn.slashgear.com/wp-content/uploads/2011/09/google_sim_1-580x435.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://cdn.slashgear.com/wp-content/uploads/2011/09/google_sim_1-580x435.jpg" width="320" /></a></div>
Because the threat isn't losing some users to the other carriers... the real threat is that Apple manages to take control of the SIM, starts to offer data plans with roaming for a flat fee and takes all that revenue (and that would really be a lot of revenue) from the carriers. The real threat is that <a href="http://www.slashgear.com/google-mvno-launches-in-spain-euro-carrier-push-tipped-23182228/">Google launches a MVNO</a> throughout Europe. Just imagine that voice becomes Facetime, SMS becomes iChat... no more voice calls, no more SMS... the carriers would suffer.<br />
<br />
Telefónica needs to be able to launch an App Store in just two months after Apple does it. It needs to be able to launch and adapt a social network at the same speed as Facebook is reacting and adapting its own service taking Google+ and Twitter's best functionalities. Needs to be able to compete with Whatsapp in a few weeks and not launch over-dimensioned projects that take months to specify, months to select providers, months to develop, months to integrate, then a pilot, then make a final revision and finally release it. By then Whatsapp, Apple's Chat, Google's one will be all over the place and yours will crash into a concrete wall.<br />
<br />
You have 10.000 million euros net profit... what are you waiting for to bang the fist on the table and straighten things out? The changes in the past 3 weeks are the beginning, but they shouldnt stop there!<br />
<br />
The pity for Spain, for Spanish engineers and developers, for Spanish technology companies, is that Digital's HQ are now in London.José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com2tag:blogger.com,1999:blog-4665894700900251385.post-3735915744477388682011-09-19T08:39:00.000-07:002011-09-19T08:39:08.228-07:00Emprender en España (I): Errores de los que no aprendemosHoy me he cruzado con dos artículos muy interesantes del Washington Post:<br />
<br />
<ul>
<li>What Spain could learn of its former colony: <a href="http://wapo.st/qIiRp2">http://wapo.st/qIiRp2 </a></li>
<li>People, not industry, power innovation in Chile: <a href="http://wapo.st/o8cI9L">http://wapo.st/o8cI9L</a> </li>
</ul>
<br />
Y me han llevado a escribir una serie de reflexiones sobre lo que necesitamos en España para que de verdad se empiecen a crear empresas tecnológicas y un gran número de ellas progresen hasta tener éxito.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://techloy.com/wp-content/uploads/2011/03/startup.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="231" src="http://techloy.com/wp-content/uploads/2011/03/startup.jpg" width="320" /></a></div>
Tal y como está montado el sistema actualmente lo que tenemos es "mucha" subvención, muchos clusters y muchos parques tecnológicos. Mi experiencia personal me lleva a afirmar que estas medidas no son eficientes ni productivas de cara al emprendimiento y de poco sirven.<br />
<br />
Como bien dicen en el artículo sobre Chile, los clusters y parques tecnológicos, enfocados más a la industria que a las personas, no provocan innovación. Yo creo que todo lo contrario, en vez de generar innovación lo que provocan es que gran cantidad de dinero se invierta en más empleo público para gestionar esos parques y en la creación de infraestructuras en lugares donde en muchos casos jamás germinará una industria tecnológica (no quiero poner ejemplos para que nadie se sienta ofendido... pero todos los conocemos). Al final se crea otro sumidero de subvenciones que si, residualmente genera algo de I+D, pero es como construir un horno de pan para calentar edificios: el horno da calor y nadie lo niega, pero no es nada eficiente (aunque tengas a más de un panadero contento).<br />
<br />
Las subvenciones tipo AvanzaI+D son también bastante inútiles para la innovación y la financiación de startups por varias razones:<br />
<br />
<ol><a href="http://www.indizen.com/wp-content/uploads/2010/03/logo_avanza_mityc.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.indizen.com/wp-content/uploads/2010/03/logo_avanza_mityc.gif" /></a>
<li>La primera es que los grandes beneficiarios de las subvenciones son, principalmente, las grandes empresas. Empresas que no necesitan esas subvenciones para operar pero que, como a nadie le amarga un dulce, acuden a ellas y se las llevan fácilmente. </li>
<li>La segunda es que ¿cúanto dinero se invierte cada año en programas Avanza y similares, y qué retorno tiene esa inversión? ¿Cuántas patentes se solicitan (y conceden!)? ¿Cuántos nuevos servicios innovadores se desarrollan y comercializan? <b>ROI? Cual es el ROI?</b></li>
<li>Las pequeñas empresas son zancadilleadas repetidamente para acceder a esas subvenciones. Formalmente tienen acceso a ellas y en muchos casos se conceden (casi siempre en consorcio con otras empresas y universidades) pero luego casi siempre se les piden avales desde la administración para recibir los fondos. ¿Cuántos bancos avalan hoy en día? ¿Cuántos dan préstamos o créditos? </li>
<li>Por último, el dinero llega tarde. Una startup no puede comenzar un proyecto sin financiación, con lo cual de poco sirve solicitar una subvención hoy, que se concede dentro de cuatro meses y el dinero te puede llegar en dos o tres meses más. Y lo que es peor... la justificación posterior de los gastos que has realizado con la subvención no comienza en el momento que te llega el dinero... comienza en el momento que lo solicitas, con lo cual <b>ya debes disponer del dinero antes,</b> cuando pides la subvención (como reza el título del libro: "Shit yourself little parrot"...)</li>
<li>La administración no es benévola con la pyme y el startup a la hora de justificar las subvenciones... Para Telefónica es fácil justificar 300.000 euros en salarios y gastos para un proyecto. Para una startup es complicado por cosas tan "tontas" como que al final en vez de contratar a alguien para un proyecto se le subcontrate y, aunque el gasto lo has hecho, ya no es un gasto laboral si no mercantil...</li>
</ol>
<div>
Los puntos 1-3 son de esperar, es la realidad que vivimos. El punto 4 parece coña, pero no lo es, por desgracia. El 5 es otro pequeño obstáculo en el camino.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.ico.es/web/descargas/paginas/3673370_2%20logotipo%20ico%20color%20sin%20denominacion.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.ico.es/web/descargas/paginas/3673370_2%20logotipo%20ico%20color%20sin%20denominacion.jpg" /></a></div>
<div>
Luego tenemos otras subvenciones que son ayudas a la creación de empresas y creación de empleo... en teoría:</div>
<div>
<ol>
<li>El ICO. Lo del ICO es genial. Osea, se supone que te dan prestamos para que la empresa invierta, internacionalice, etc etc. Pero luego a la hora de la verdad:</li>
<ol>
<li>El que te da el préstamo es el banco, no el ICO.</li>
<li>Para acceder al préstamo alguien tiene que avalar.</li>
<li>El ICO te <b>bonifica</b> el tipo de interés que pagas. Y ya.</li>
<li>Con lo que la única diferencia es que consigues un prestamo que sin el ICO podrías conseguir igual (porque si no lo avalas no te lo dan) y la verdadera ventaja es que en vez de pagarlo al 3,5% (por ejemplo) lo vas a pagar al 3% de interés. </li>
</ol>
<li>Avalmadrid y similares: si eres un startup básicamente olvidate. Si te apetece echarte unas risas pásate a verles.</li>
<li>Las ayudas a la creación de empleo que són casi siempre deducciones para la empresa en el coste de la seguridad social... son muy muy dificiles de conseguir. ¿Por qué? Porque necesitas que la persona que contratas sea mujer, zurda, ojos marrones, de más de 38 años pero menos de 42, nacida en la provincia de Cuenca pero no en la capital... Evidentemente exagero, pero hay varios cientos de casos de "bonificación" y a un startup tecnológico si tienes suerte se le puede aplicar tres y para puestos administrativos.</li>
<li>La gran ayuda de darte todo el paro de una vez para que te "autoemplees" o crees una empresa. Bien... a ver... de una vez te dan ¿qué? ¿10.000 euros?? (con mucha mucha mucha suerte y años cotizados). Y ¿qué creas con 10.000 euros? ¿Cuántos informaticos o ingenieros contratas? ¿Cuánto destinas a I+D? Cuanto a oficina, conectividad, estaciones de trabajo, etc...</li>
</ol>
<div>
Hay más casos, seguro que una vez publique el artículo recuerdo muchos más pero creo que con lo anterior queda bastante resumidos todos los errores que se están cometiendo día a día.</div>
</div>
<div>
<br /></div>
<div>
Ahora que vienen las elecciones tanto unos como otros (tanto monta, monta tanto) se preocupan del emprendimiento, creación de empresas y se les llena la boca con promesas.</div>
<div>
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
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<div>
Señor <b>Rubalcaba</b>, ¿va a dar más financiación a los emprendedores? </div>
<div>
<ol><ol>
<li>Cómo la va a dar? En programas como los que hemos visto más arriba: parques, subvenciones, etc? ¿Tal y como lo que lleva haciendo todos estos años su partido? Así no llegará casi nada a las startups, eso si, empleo público un monton y luego podrá usted publicar las cifras de inversión en I+D, de préstamos ICO y presumir mucho por Bruselas.</li>
</ol>
<li>¿Va a convencer a los bancos para que pongan el dinero, den préstamos, créditos? Lleva nosecuantos años de vicepresidente y no ha hecho nada. Y lo va a hacer justo justo ahora? Por favor...</li>
</ol>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.locotipo.com/wp-content/logo-pp.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="http://www.locotipo.com/wp-content/logo-pp.jpg" width="200" /></a></div>
<div>
Señor <b>Rajoy</b>, ¿1.000.000 de nuevos empresarios?</div>
<div>
<ol>
<li>Esta es fácil: ¿Cómo?</li>
<li>Quizás, si me pide ayuda a mi y a unos cuantos emprendedores más que conocemos <b>DE VERDAD</b>, la problemática, la hemos vivido, sufrido y luchado durante años... quizás asi pueda hacer algo. Llamenos. Deje que le ayudemos a crear su programa y a ejecutarlo. Si pone a un político a hacerlo volveremos otra vez al principio.</li>
</ol>
</div>
</div>
<div>
[CONTINUARÁ]</div>
<br />
<br />
<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-87535143136930023882011-09-15T15:26:00.000-07:002011-09-15T15:30:30.704-07:00Telefónica's CDN, good or bad move?<a href="http://www.telefonica.com/img/press_office/telefonica_150x150.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://www.telefonica.com/img/press_office/telefonica_150x150.jpg" /></a>Yesterday a couple of spanish newspapers decided to "attack" Telefónica:<br />
<br />
<ul>
<li><a href="http://www.elpais.com/articulo/tecnologia/Telefonica/crea/servicio/vip/Internet/dar/mayor/calidad/proveedores/contenidos/elpeputec/20110914elpeputec_4/Tes">El País</a> (In spanish, inside the article: Monetisation of this service puts in question network neutrality) </li>
<li><a href="http://www.publico.es/dinero/396312/telefonica-encuentra-el-modo-de-que-google-y-facebook-paguen">Público</a> (In spanish, the header: Telefónica finds a way to make Facebook and Google pay [...for network usage]) </li>
</ul>
<br />
Both articles described a new "VIP" service telefónica had launched: a CDN. Yes, you read right, a CDN. Supposedly this breaks network neutrality...<br />
<br />
Hours later Enrique Dans made a good <a href="http://www.enriquedans.com/2011/09/cdns-y-neutralidad-de-la-red.html">post</a> on his blog, I hope the journalists read it.<br />
<br />
First of all, it is a pity that on two of Spain's main newspapers there are journalists writing on something they have no clue about, and what's worse, not consulting an expert before writing nonsense.<br />
<br />
But leaving aside journalists and editors incompetence in this matter, lets focus on the real deal and what has been bothering me for some time now: What will the role of the carrier be in the market, considering the path it is taking?<br />
<br />
<span class="Apple-style-span" style="font-size: large;">Too many mistakes: Managers and Directors don't seem to understand the market and their role in it</span><br />
<br />
I won't make friends with this but this is the true situation, and denying the truth doesn't make it disappear.<br />
<br />
We have transitioned from the walled gardens to the total openness of iPhones and Androids where the carrier has no control on what's happening in the handset. From a total control on the carrier side to becoming a mere spectator.<br />
<br />
During Summer 2008 Apple launched the App Store. It took Nokia 1 year to react. Telefonica will launch soon its own App store... 3 years after Apple... and this brings me back to my last post: <span class="Apple-style-span" style="background-color: #e6e6e6; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><a href="http://jln-techblues.blogspot.com/2011/09/business-thoughts-competition-vs-market.html"><span class="Apple-style-span" style="font-size: small;">Business thoughts: Competition vs Market Fragmentation</span></a></span><br />
<br />
Telefónica launched Keteke, its own social network, in November 2008. They spent about 10 million Euros. In august 2010 it was closed, a few weeks after Telefonica bought 85% of Tuenti, main spanish social network, for 72 million Euros. (We'll see what happens with Tuenti, got my own thoughts on that...)<br />
<br />
We know what happened with Lycos and Terra...<br />
<br />
And so on and so forth...<br />
<br />
We've been mentioning Telefónica but similar things are happening on other carriers.<br />
<br />
<span class="Apple-style-span" style="font-size: large;">The future: Back To Basics</span><br />
<br />
From time to time managers need to take two steps back, get out of the forest and see the real picture. We are in a moment in time where carriers need to get back to their true role (even if they don't like it or believe it is too unglamorous for them... I'd also like to be John Carmack, Tim Sweeney or Steve Jobs, but <i>you can't always get what you want</i>)<br />
<br />
These are the basics of a carrier:<br />
<br />
<ul>
<li> Network Infrastructure</li>
<li> Voice + Data income </li>
<li> Customer information and access</li>
</ul>
<br />
... and they have to focus on them and forget the rest because experience tells us they don't know how to do it.<br />
<br />
They have to use their network and put it in value. Doing things like launching the CDN Telefónica is launching is a smart move and it should be the first of many.<br />
<br />
Voice income is going down, data income is going up... work with that, analyse behavior, usage, look for deeply hidden patterns that will let you innovate with pricing, with service packaging... drive revenues up through more attractive pricing plans.<br />
<br />
Monetise all the knowledge you have on your costumers through targetted advertising, to establish JV with companies such as Groupon, etc.<br />
<br />
Take advantage of the trust your users have in your billing system, use your processing power, the ability to provide real-time information to your users and provide them with a state-of-the-art experience for mobile payments. Forget about controlling it, you are not a bank, you are not VISA, you're not even Paypal... join them, work with them... accept a smaller share of the pie but make that pie grow through synergies.<br />
<br />
And, finally, do 3 more things (that will make you win, in 5-10 years, a lot of money in many ways):<br />
<br />
<ol>
<li> Create a early-stage venture fund with 25 million euros every year that will allow you to invest 250K€ in 100 companies every year. 25 million euros is less than 0,25% of Telefónica's net profit in 2010... peanuts for them)</li>
<li> Create a growth venture fund with 25 million euros every year that will allow you to invest 2.5 Million€ in 10 startups every year.</li>
<li> Get a good team for those funds. </li>
</ol>
<br />
I only wish Alierta, Fdez-Valbuena, Pallete... read this...José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-58449122735552092882011-09-13T02:10:00.000-07:002011-09-13T02:16:02.720-07:00Business thoughts: Competition vs Market FragmentationIn the past couple of weeks we have been reading some of these news:<br />
<br />
<ul>
<li><a href="http://news.cnet.com/8301-1035_3-20104782-94/htc-interested-in-buying-its-own-mobile-os/">HTC interested in buying its own mobile OS</a> (and dropping Android?)</li>
<li><a href="http://www.businessinsider.com/amazons-next-tablet-will-be-a-blockbuster-2011-9">Amazon's next tablet will be a blockbuster</a> and a thought that follows is: <a href="http://www.the-digital-reader.com/2011/09/12/how-open-will-kindle-tablet-be/">How "open" will Kindle tablet be?</a> </li>
<li><a href="http://www.pcmag.com/article2/0,2817,2392849,00.asp">GameStop Confirms In-House Android Gaming Tablet</a> (<a href="http://www.gamestop.com/">Gamestop </a>is one of the biggest videogame stores worldwide)</li>
<li><a href="http://www.eleconomista.es/empresas-finanzas/noticias/3366494/09/11/Telefonica-Vodafone-y-Orange-irrumpiran-en-la-mensajeria-instantanea-este-invierno-.html">Telefónica, Vodafone y Orange irrumpirán en la mensajería instantánea este invierno</a> (Telefonica, Orange and Vodafone will get into IM this winter... )</li>
</ul>
<br />
Some talk about companies getting into markets to compete... but others aren't about <b>competition</b>, they are about <b>fragmentation</b>... which is quite different.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.geek.com/gearlog/images/iPhone-4-shattered.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.geek.com/gearlog/images/iPhone-4-shattered.jpg" /></a></div>
You and I can compete in many things... you may decide to manufacture a car and if I decide to compete with you I could manufacture one too... users would be able to buy yours or mine, but they know that the fuel can be bought at the same place, that they use the same roads and streets, and that they can be parked in the same parking spaces.<br />
<br />
Now imagine if your car and mine couldn't use the same fuel... and that there are 5 or 6 other people manufacturing cars that use different fuels too. And different streets... and... and... it would be a nightmare.<br />
<br />
<b>That is the difference between fragmentation and competition</b>.<br />
<br />
If you want to fragment a market you need to have all the cards ready to guarantee yourself enough market share to prevail. You can't fragment to keep a 5% market share because you'll be eaten quite fast.<br />
<br />
Apple can decide to fragment a market but only because they create a great product and provide all the tools it needs to succeed: good software, application store, content store, etc. Amazon can do the same (and did with Kindle) but what will Gamestop offer to differentiate itself? Games? Sony has a "Playstation certified" tablet... but of course Sony owns the Playstation and the Playstation Network. Will GameStop prevail as a player in the tablet market? We'll see...<br />
<br />
The 3 most important Spanish carriers want to enter into the IM arena... (I remember when in 2001 we had in Xfera/Yoigo a IM project, compatible with MSN Messenger and Yahoo Messenger) to compete with WhatsApp (and the messengers Apple and others will release). How much money are they investing to create the "mega IM platform"? How will they make us change from WhatsApp to their new IM? Are their offering innovative new features? Will it be centred on user experience or just a defensive movement? or a tantrum against the loss of income? We'll see...<br />
<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-62589810327280082872011-09-12T06:33:00.000-07:002011-09-12T06:33:08.771-07:00Business Models: TelevisionMost people know how the TV business model works so I'm just going to make a quick and basic explanation in order to set the grounds for future posts on my views of what I believe will be the future of Television and I call PersonalTV.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://img.windowsnoticias.com/wp-content/uploads/2010/12/television.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="http://img.windowsnoticias.com/wp-content/uploads/2010/12/television.jpg" width="200" /></a></div>
I will concentrate on the spanish free-to-air TV model.<br />
<br />
In the (free-to-air) TV business model there are 4 main actors: TV Broadcaster, Producer/Distributor, Advertisers and us, the Audience.<br />
<br />
<ul>
<li><b>TV Broadcaster</b>: The Broadcaster is the TV channel itself. It buys programs from the Producer with the money the Advertiser pays him and it broadcasts it for the audience to watch through the TV screen.</li>
<li><b>Producer</b>: The producer is the company that creates the content that you watch on TV. Sometimes it is the same TV channel that produces that content (news programs, for example) and sometimes there is also a Distributor involved, that brings the content from some other country and sells it to the local TV stations.</li>
<li><b>Advertiser</b>: The advertiser is the guy that is paying for everything. What does he get in exchange? He gets its advertisments or spots shown in the TV channel to the audience.</li>
<li><b>Audience</b>: The audience is us, the people that watch the TV. One thing we must understand is that we are <b>not the client</b>... we are the <b>resource </b>of the TV Channel. So don't expect to be treated as a client.</li>
</ul>
<div>
Summarizing: The Advertiser pays the TV channel depending on the <i>cuantity </i>and <i>quality</i> of the audience it has. The TV channel pays the Producer for its programs (movies, series, documentaries). </div>
<div>
<br /></div>
<div>
<b>How much do the Advertisers pay?</b></div>
Basically advertisers pay depending on the number of people that will watch the advertisment (or TV spot). So, ideally, it there are 2 million people watching channel A and 200.000 people watching channel B right now and ads are shown in both... channel A will get, for example, 1.000€ and channel B, 100€.<br />
However, this isn't true and small audiences are usually worth less than big audiences.<br />
There is also a <i>quality</i> variable. There are channels that have better audiences than others... people with higher purchasing power (in theory), or people closer to the target audience the advertiser is looking for. These channels may charge more for the same amount of audience than a different channel.<br />
<br />
<b>How do Advertisers and TV Broadcasters know how many people are watching?</b><br />
That is a very important issue that needs a whole post to describe (and criticise) the way it is done. In essence there are several thousand devices in several thousand homes throughout the country that <i>know</i> how many people are watching the TV and the channel it is being watched in that home. From the data gathered from those devices and using statistic maths, there is a company that tells everyone how many people was watching.<br />
<br />
<b>If it is such a simple model why have I bothered to write his post describing it?</b><br />
It is a good exercise to understand it better and will help us look deeper into the reasons why the TV market is changing and, as is my belief, will make the current TV channels disappear as they are now if they don't take the appropriate measures (which they aren't doing at the moment).<br />
<br />
Do you have any more questions you think that should be answered here? Ask them!<br />
<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-47390712829715706942011-09-11T13:38:00.000-07:002011-09-11T13:39:52.945-07:00On privacy, cookies and behavioral targeting<div class="separator" style="clear: both; text-align: center;">
<a href="http://static.arstechnica.net/2010/10/04/advertisingoptionicon_ars.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://static.arstechnica.net/2010/10/04/advertisingoptionicon_ars.jpg" /></a></div>
Every time I read an article such as this one (<a href="http://arstechnica.com/tech-policy/news/2011/09/privacy-groups-behavioral-opt-out-system-insufficient-and-ineffective.ars?utm_source=rss&utm_medium=rss&utm_campaign=rss">Privacy Groups: Behavioral opt-out system "insufficient and ineffective"</a>), on this or that group talking about online privacy, tracking, cookies and all related to online tracking, I cant help but laugh.<br />
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We're living an era where cross-referencing the most diverse information across different systems to generate knowledge on any given issue is commonplace. That is, for example, what <a href="http://en.wikipedia.org/wiki/Customer_relationship_management">CRM</a> systems do. And we have dozens of them around us every day.<br />
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However, people complain continually about online tracking and, even though in an ideal world I'd support them. We must all understand the reasons why this kind of tracking systems have been developed and why they are running almost in every website.<br />
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There are two issues here, as I see it:<br />
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<li>Why are people tracked across websites?</li>
<li>Why are people <b>concerned</b> about being tracked across websites?</li>
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Very similar questions but in the first one the actor is the website, in the second one is the individual.</div>
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<span class="Apple-style-span" style="font-size: large;">Why are people tracked across websites?</span></div>
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First of all, forget about Big Brother and any other Orwellian concept. People are not tracked because of a deep necessity of control by the webmasters, in fact the two main reasons why any site tracks its users: improving usability for the users and keeping the site running for free (or as cheap as possible) for the user, through advertising.<br />
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<b><u>Improving usability for the users</u></b><br />
When you go to a restaurant several times you like the waiters to recognize you, to start giving you your favorite table, to offer you the kind of dishes you like…. same happens in a website. The idea is to make it as friendly, attractive, usable, and useful as possible in a more-or-less "invisible" way, without you noticing. In order to do that the system needs to learn about your interests, the sections of the website you visit and such.<br />
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Or did you think that in Amazon they have a seer that guesses the books you might be more interested in each time you open their site?<br />
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<b><u>Advertising</u></b><br />
Moreover, any website has costs, the bigger, better and more sophisticated the site is, the higher the costs are. And if you can use it for free then someone must be paying for it somehow. That is where advertising comes in and where most of the <i>bad tracking</i> appears as well.<br />
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I call it <i>bad tracking </i>because it seems it is the one people don't like. But you must understand that there is a 3rd party involved in all of this: the advertiser. Advertisers want to reach as many people as possible with the least cost for them. One way to do that is to get only to the group of people that might be interested in their product… and in order to do that he needs to know what group the audience of the website belongs to. Tracking in different websites allows the advertising network to "learn" about your interests and, in that way, provide you with the advertising suited to your profile.<br />
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<li><b><u>You win</u> as you get advertising most suited for you.</b></li>
<li>The advertiser wins because he gets to someone that may be a potential client.</li>
<li>The website wins because he gets income to continue running.</li>
<li><b><u>You win</u> again because you can continue to use that website's service for free.</b></li>
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<span class="Apple-style-span" style="font-size: large;">Why are people <b>concerned</b> about being tracked across websites?</span></div>
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The answer to this one is very easy: <b>ignorance</b>.</div>
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With this I don't mean that you are an ignorant for being concerned, what I mean is that you really don't know half of what is happening so you blame all on the traking cookies and such.</div>
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Just think about it. How many people are publishing every day, every hour, pictures, updates, comments about their daily life in Facebook or Google+ or wherever? Pictures of their kids, comments on when they're leaving on holidays and where they're going. And how many of those people hace their privacy settings in Facebook set up correctly?</div>
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How many people use games and applications in Facebook that request access to most of your data?<br />
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How many people accept as friends in these social networks people that they don't really know?</div>
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How many people know that any mobile carrier knows (in a city with a 25m precision) where you always are? </div>
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How many people know all the information that Google gathered when taking the pictures for Streetview? (which has already given them some problems in certain countries)<br />
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How many people's private data was <i>stolen</i> from the PlayStationNetwork? (mine included, as far as I know)<br />
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People don't realise that they are leaving lots of personal information in Internet…. information that will stay there forever.<br />
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Asking for a reasonable control on the companies that track your information for advertising is something we should do… but forcing them to leave aside online tracking is bad… very bad. Bad for them because one their revenues from advertising will drop as advertisers won't want to pay as much as they do today in that new "uncontrolled and untracked" environment. And bad for all of us as users, as many websites will disappear or stop to be free.<br />
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I'd be happy to hear your thoughts on this issue as it affects us all. </div>
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José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-39802655101624498892011-09-10T03:39:00.000-07:002011-09-10T04:01:46.674-07:00Whatsapp, Skype, Viber...Acabo de leer en <a href="http://www.expansion.com/">Expansión </a>un <a href="http://www.expansion.com/2011/09/09/empresas/digitech/1315523055.html">artículo</a> hablando sobre la caída de ingresos de SMS debida a WhatsApp, tema que me ha llevado a escribir este pequeño post.<br />
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<a href="http://img30.imageshack.us/img30/9839/img1253nf.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="http://img30.imageshack.us/img30/9839/img1253nf.jpg" width="239" /></a>Hace unos meses veíamos algo de lo mas sorprendente (y que demostraba también la situación de confusión total en la que parece que está inmersa Nokia) y era un anuncio de un móvil Nokia (el C7) en el que la característica más importante era... que tenía WhatsApp.<br />
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Qué es lo primero en lo que te fijas en este anuncio? Yo lo primero que veo es el logo de WhatsApp y ya mas tarde me doy cuenta de que el anuncio es de Nokia. (Esto da para otro post en el blog: ¿Donde está Nokia?)</div>
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Comenté el tema de Whatsapp y Viber con un buen amigo de una operadora y me confirmó que había un equipo mirándolo y una de las opciones valoradas era cortar el servicio a ambas aplicaciones si empezaba a afectar demasiado a la voz o al SMS. </div>
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No me sorprendió nada... esta actitud de las operadoras es la típica de alguien que no tiene imaginación ni capacidad de adaptar su modelo de negocio a los nuevos tiempos. (La misma actitud que se toma con la piratería, realmente) Afortunadamente parece que esta vez, al menos de momento, no han tomado decisiones drásticas.</div>
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<a href="http://fullnokia.net/wp-content/uploads/2011/04/whatsapp_logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="197" src="http://fullnokia.net/wp-content/uploads/2011/04/whatsapp_logo.png" width="320" /></a></div>
Whatsapp, Viber, Skype y otros similares, son todos servicios que, utilizando el tráfico de datos, las redes de Internet convencionales, dan servicios que actualmente las operadoras están ofreciendo (llamadas de voz, SMS) sobre las redes de "voz"... redes en sus orígenes dedicadas, con una serie de características de calidad de servicio, señalización, etc, que en principio hacen que las llamadas tengan mayor calidad, se establezcan más rápidamente, no se corten... etc. </div>
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Sin embargo la evolución de las redes de datos ha llegado a un punto en el que una llamada de voz con Viber tiene poco que envidiar a una llamada de voz convencional... y si tienes tarifa plana de datos, más barata.</div>
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Este es el futuro, y como WhatsApp vienen una serie de nuevas aplicaciones...</div>
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<br />José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-72082214330784507352011-09-09T15:07:00.000-07:002011-09-10T03:48:50.505-07:00Apple's "Give us back our iPhone" Ad<div class="separator" style="clear: both; text-align: left;">
Couldn't help but to link this video. Apple taking seriously getting their iPhone prototype back:</div>
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:)José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-19840914852831774942011-09-07T00:21:00.000-07:002011-09-07T00:21:53.242-07:00Ahora que viene Amazon... mi experiencia con Kindle.Por fin Amazon va a abrir tienda en España. Era algo que esperaba hace tiempo y que aunque a mi no me va a afectar demasiado personalmente (siempre que puedo prefiero leer en inglés salvo que el autor sea hispano hablante), si que va a dinamizar mucho dos mercados: ventas online y mensajería. Y ya nos hacía falta.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiamOMtdC0x_O5tZPt1-ZA_5rYoqrXbR6IjGSrDnAkEaTIxnm7AoXLSrKJUp4vFAg5Sy4Heqaj6UIFpy_vvF0B5If5mQlQhBxRhKAckw8fKUncvQ2EmZfT0UbimlgqGtOxLdGc4NPSH6qY/s1600/coprstego3es4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiamOMtdC0x_O5tZPt1-ZA_5rYoqrXbR6IjGSrDnAkEaTIxnm7AoXLSrKJUp4vFAg5Sy4Heqaj6UIFpy_vvF0B5If5mQlQhBxRhKAckw8fKUncvQ2EmZfT0UbimlgqGtOxLdGc4NPSH6qY/s320/coprstego3es4.jpg" width="320" /></a></div>
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Hace año y medio compré mi primer <a href="http://www.amazon.com/dp/B004HFS6Z0/ref=kindlesu-1">Kindle</a> de Amazon. Acababa de terminarme un libro que costaba (y me costó) 24€ en cualquier librería y vi en la tienda de Amazon el Kindle por $139 (unos 100€). La cuenta se hace rápido: Si cada libro me cuesta 24€ aquí pero 9€ para el Kindle, con 10 libros habré amortizado el aparatito. Dicho y hecho, a las pocas semanas tenia un Kindle en mis manos (y a día de hoy más que amortizado).</div>
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Han ocurrido varias cosas desde entonces:</div>
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<li><b>La media de libros que he leido ha aumentado</b>. La comodidad de tener un aparato que apenas pesa y que puede contener decenas de libros es inimaginable hasta que lo tienes. Me he ido de vacaciones con varias docenas de libros y segun terminaba uno podía elegir qué otro leer... </li>
<li><b>Los clásicos me salen gratis</b>: Gracias proyecto <a href="http://www.gutenberg.org/">Gutenberg</a></li>
<li><b>He comprado más libros</b> en los últimos meses que los que compraba antes de media. La comodidad de tener la tienda de Amazon directamente en el Kindle y en cuestión de segundos buscar un libro o un autor, comprarlo y descargarlo invita al consumo. La comodidad de comprar un libro que se va a publicar en una fecha determinada, incluso comprarlo con un descuento, y que el día de publicación "aparezca" en tu Kindle... no tiene precio.</li>
<li><b>Mi gasto en libros ha disminuido</b>. Curioso, comprando más libros gasto menos en libros? Está claro. El precio de los libros en España es desorbitado. Me encantaria conocer mejor los márgenes de las Editoriales pero no puede ser que un libro aquí te cueste el doble que el mismo libro editado en USA (pero en inglés, claro). Muchos libros sale más barato comprarlos en USA y que te los manden que comprarlo aqui.</li>
<li><b>Mi gasto en Amazon se ha incrementado</b>. (Y eso es lo que quería y ha conseguido el señor Bezos)</li>
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Cuantas veces he repetido la palabra "<b>comodidad</b>"? Unas cuantas... ese es el secreto! La compra inicial del Kindle fue sobre todo económica. El incremento en consumo ha sido por la comodidad.</div>
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Como afecta a todas las partes?</div>
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<li><b>Yo</b> he salido <b><span class="Apple-style-span" style="color: #38761d;">ganando</span></b>.</li>
<li><b>Amazon</b> ha salido <b><span class="Apple-style-span" style="color: #38761d;">ganando</span></b>.</li>
<li><b>Las editoriales españolas</b> han salido <b><span class="Apple-style-span" style="color: #990000;">perdiendo</span></b>.</li>
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Espero sinceramente que ahora que Amazon abre en España las cosas cambien un poco en el mundo editorial español. No hay un sitio centralizado de verdad donde poder ir a comprar ebooks. Si los compras no hay mecanismos sencillos para los "mortales no-tecnólogos" para llevarse esos ebooks a sus dispositivos. Si Amazon trae su experiencia a España, va a arrasar con el mercado de ebooks porque, a diferencia de USA, aquí no hay un Barnes & Noble y un Nook plantando cara (salvo que La Casa del Libro o El Corte Ingles se pongan las pilas muy rápido).</div>
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Por cierto, que fue del reader que presentó Movistar hace unos meses? Han vendido alguno? Otro proyecto aparcado para nada? La cantidad de dinero que esta gente tira por no hacer bien las cosas...</div>
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Y, señores editores, 9,95€ por un ebook es excesivo. Piensenselo un poco.</div>
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José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-41032925238585575122011-09-05T05:53:00.000-07:002011-09-05T05:53:34.853-07:00Fusión Antena 3/La Sexta... las cadenas siguen sin ver realmente el futuro de la TVEn estos días se está hablando de las negociaciones para la fusión de La Sexta y Antena 3 con el objetivo de capear un poco el temporal publicitario que vivimos, en el que los ingresos se han desplomado, y crear un grupo capaz de plantarle cara al otro gran grupo: Mediaset (Telecinco + Cuatro).<br />
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Está claro que los ingresos publicitarios han caído y que esta fusión puede ayudarles ya que entre Antena 3 y La Sexta tienen más del 40% de los ingresos publicitarios de TV. Sin embargo, lo que es un movimiento lógico en el escenario actual, no es más que poner un parche que poco ayudará si miramos al mercado de la TV hacia el 2015, mucho menos 2020.<br />
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Hay dos factores principales que están cambiando para siempre el mercado de la TV y es lo que de verdad deben los ejecutivos de las TVs tener en cuenta:<br />
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<b><u>1. Fragmentación de la audiencia</u></b><br />
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En enero de 2006, Antena 3 (La Sexta no existía) tenía cerca de un 22% de cuota de pantalla. A 1 de septiembre de 2011 apenas llega al 12%. Si le agregamos la cuota de pantalla de La Sexta, llegamos casi al 17%. El conjunto Tele5+Cuatro tampoco sale muy bien parado, pasando de un 25,7% en 2006 a un 18,8% hoy.<br />
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Sin embargo hay una cuota de pantalla que no para de crecer: las temáticas pasaron de un 20% en enero de 2010 a un 30% en enero de 2011 y a un 35% a día de hoy. Evidentemente esos crecimientos no se pueden mantener en el tiempo, pero la tendencia es clara:<b> la audiencia se está fragmentando y los "grandes" canales cada vez tienen menos cuota de pantalla.</b><br />
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Siguiendo las tendencias actuales, en poco tiempo el conjunto de las grandes cadenas apenas va a llegar al 50% de audiencia agregada, con los pesos pesados actuales por debajo del 10%.<br />
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Esta fragmentación demuestra que los canales "temáticos" cada vez tienen mas aceptación frente al contenido de los canales tradicionales.<br />
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<b><u>2. Nuevas Tecnologias (Streaming)</u></b><br />
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Pero seamos claros, el mayor enemigo de T5 no es A3, el mayor enemigo es Internet y los servicios que están surgiendo.<br />
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Hay estudios que demuestran que los jóvenes son "multi-pantalla" y cuando están delante de la TV en muchos casos también tienen un PC o portátil o el propio móvil en la mano y los usan al mismo tiempo. Con lo que la audiencia no solo está yendo a las temáticas, también se va a Facebook, Tuenti, etc.<br />
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Desde el boom de YouTube el consumo de vídeo por Internet se disparó. Con las redes (a-legales) de torrent y edonkey y gracias al ancho de banda en los hogares, que crece constantemente, se puede acceder a casi cualquier contenido de vídeo que deseemos en el idioma que queramos y, de ese modo, poder "consumirlo" cuando a nosotros nos venga bien, no cuando las cadenas de TV decidan.<br />
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Cada día es más fácil ver esos vídeos descargados en la pantalla de TV de casa, con la comodidad del sofá, y en cuanto surjan (en otros países ya los empieza a haber) servicios legales y accesibles para cualquier usuario no-tecnólogo, el concepto de TV y de ver la serie de turno los jueves por la noche porque es cuando la emite una cadena de TV, habrá muerto.<br />
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<b>La audiencia verá lo que quiera cuando quiera, </b>que es lógico, <b>y ese es el futuro de la TV</b>, lo quieran o no las cadenas actuales. Es el <i style="font-weight: bold;">Personal TV </i>y las cadenas deberían comenzar a buscar su papel en ese nuevo mercado, si no quieren que les pille en fuera de juego. Es un cambio de paradigma y para eso es necesario un cambio mental y estratégico completo de las cadenas, cosa que ninguna está haciendo de momento y donde una fusión (y más una fusión sin fútbol según <a href="http://www.elconfidencial.com/comunicacion/2011/09/01/antena-3-necesita-dejar-a-la-sexta-sin-futbol-para-cuadrar-la-fusion-83512/">www.elconfidencial.com</a>) demuestra que la mentalidad sigue siendo la de los años 90. Error.<br />
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Nota: Podéis ver los históricos de audiencias en España en la página de <a href="http://www.formulatv.com/audiencias/ver/historico/">FormulaTV.com</a>. Son muy interesantes.José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-54110169007194444662011-08-31T01:36:00.000-07:002011-08-31T01:36:09.041-07:00El futuro de los mediosDurante las próximas semanas voy a intentar analizar el estado actual de los medios (Radio, Prensa, TV) y de las artes (Libros, Cine, Música) no sólo en España, si no a nivel mundial, con las amenazas actuales y los cambios que previsiblemente van a ir ocurriendo en los próximos meses/años.<br />
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Es un tema que he ido siguiendo desde que comencé a estudiar la carrera de Teleco allá por 1993, cuando me "pasaron" por primera vez un par de archivos en un formato llamado MP3 y que sólo un amigo loco que tenía una RDSI en casa era capaz de bajarse en un tiempo razonable (los simples mortales teníamos módems a 19200 o 28800 mientras que los afortunados de la RDSI llegaban a 144000 uniendo los dos canales de datos más la señalización, creo recordar!!!!)<br />
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La evolución de las redes, de la conectividad en los hogares y, finalmente y más importante, los dispositivos de "presentación" de la información (ya sea un iPad o un Smartphone) ha llevado al punto actual en el que el cambio es inminente.<br />
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La amenaza que sufría a música hace 10 años hoy la sufren todos los medios. Sin embargo, dado que somos el único animal que tropieza dos veces con la misma piedra, medidas similares a las que fueron tomando las discográficas son las que están tomando las productoras de TV, editoriales, etc. La consecuencia de estas medidas ya las conocemos (las discográficas son la sombra de lo que eran y por el camino apareció un tal Steve Jobs con iTunes, entre otros...) y sin embargo el miedo a tomar decisiones valientes y arriesgadas pensando no en la cuenta de resultados del 2011 o 2012 si no en la de 2015 o 2020 impide que las cadenas de TV, productoras, editoriales, etc. se adapten al nuevo escenario.<br />
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<a href="http://jln-techblues.blogspot.com/2011/08/despegara-la-tv-por-internet.html">Ayer</a> ya vimos que <a href="http://allthingsd.com/20110829/google-tv-coming-to-europe-in-2012/">GoogleTV</a> viene a Europa. En mi twitter también mandé un <a href="http://allthingsd.com/20110829/amazon-could-sell-5-million-tablets-in-3-months/">enlace</a> a las previsiones de Amazon de vender 5 millones de tablets en 3 meses (quién disfrute de la lectura y no tenga un ebook o, mejor, un Kindle debería empezar a investigarlo). Y por la noche leí que <a href="http://allthingsd.com/20110830/ipad-sales-accelerating-on-faltering-competition/">las ventas del iPad se acelera</a>n por, basicamente, "la incompetencia de su competencia". En definitiva, todo este mercado se está acelerando rápidamente.<br />
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En principio estos serán los temas que quiero ir analizando:<br />
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<ol><li>Música</li>
<li>Cine</li>
<li>Libros</li>
<li>TV</li>
<li>Prensa</li>
<li>Radio</li>
<li>Publicidad</li>
</ol><div>Puede sorprender que la publicidad aparezca ahí... pero dado que es quien mantiene vivas a las TVs, Radios y Prensa... y quien está sufriendo más por el mal uso que se está haciendo de la misma... es importante revisar el rol de la publicidad, cómo debería usarse y cómo mejorar la experiencia tanto para el usuario final, el espectador, oyente o lector, como para el propio anunciante.</div>José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0tag:blogger.com,1999:blog-4665894700900251385.post-52223189082708339182011-08-30T02:27:00.000-07:002011-08-30T02:40:51.788-07:00Despegará la TV por Internet?Es algo sobre lo que se lleva hablando bastante tiempo y, de hecho, mucha gente tiene ya en sus casas TVs con conexión a Internet (o PS3 y demás consolas).<br />
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Parece que google (<a href="http://allthingsd.com/20110829/google-tv-coming-to-europe-in-2012/">http://allthingsd.com/20110829/google-tv-coming-to-europe-in-2012/</a>) ya está preparando el desembarco en Europa a pesar del poco éxito tenido hasta ahora en USA.<br />
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Es posible que en un mercado tan fragmentado como el Europeo la oposición de las cadenas y productoras no sea tan fuerte como lo ha sido en USA y poco a poco vayan ganando países. Ojalá sea así porque abrirán la puerta y servirán de impulso al un mercado nuevo de televisión, muy distinto del actual y mucho más atractivo para los usuarios.<br />
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Además parece que los televisores con internet están recibiendo un empujón ( <a href="http://www.marketingdirecto.com/actualidad/tendencias/los-televisores-con-internet-lo-mas-esperado-en-la-ifa-berlin/">http://www.marketingdirecto.com/actualidad/tendencias/los-televisores-con-internet-lo-mas-esperado-en-la-ifa-berlin/</a> )<br />
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Ahora los que se tienen que poner a trabajar realmente en serio y dedicarle muchas horas a revisar su modelo de negocio son las televisiones!José-Luis Núñezhttp://www.blogger.com/profile/05469163987353191902noreply@blogger.com0